FNG Appoints Rob White as Chief Marketing Officer

FNG News

FNG Appoints Rob White as Chief Marketing Officer

Katy Upton

Last Updated: 18/11/2025

FNG Appoints Rob White as Chief Marketing Officer

Fortitude Nicsa Global (FNG), the 24-7 global IT support specialist operating in more than 150 countries, is proud to announce the promotion of Rob White to Chief Marketing Officer (CMO).

Rob steps into the role after successfully leading FNG’s marketing and new business development efforts, playing a key part in the company’s growth in revenue and strengthening its position as a trusted IT partner to the global IT channel.

A Natural Progression in FNG’s Growth Journey

FNG has experienced sustained growth across EMEA, LATAM, APAC, the USA, and Australia, driven by its core services in global Ekahau wireless surveys, third party maintenance, cellular surveys, and onsite IT dispatch. As the business has scaled, so has the need for a dedicated senior marketing leader to shape the brand, deepen relationships with channel partners, and support the next phase of expansion.

Rob’s promotion to CMO reflects both the strategic importance of marketing within FNG and his proven track record in building awareness, generating demand, and supporting sales across multiple regions and time zones.

“Rob has been instrumental in telling our story to the market,” said Katy Upton, CEO at Fortitude Nicsa Global. “He understands the unique challenges of the IT channel and has consistently translated our operational strengths—like our 98% SLA achievement rate and global engineering network—into clear, compelling value for our partners. Promoting him to CMO was a natural next step.”

Championing the IT Channel

FNG is unique in that it serves exclusively the IT channel. The company does not sell directly to end users; instead, it acts as an extension of its partners’ teams, providing the engineering capacity, global coverage, and technical expertise they need to deliver for their own customers.
Rob has been a strong advocate for this channel-only model. Under his leadership, FNG’s marketing has consistently highlighted:

  • The advantages of working with a partner that employs direct engineers rather than relying on multiple layers of subcontracting
  • The importance of fast, reliable response times—such as FNG’s 4-hour response SLAs and average ticket response within 10 minutes
  • The value of a multicultural, multilingual support network that can bridge language and cultural gaps on complex projects


“Channel partners don’t just need another supplier—they need a partner that understands how they operate, how they price, and how they deliver,” Rob added. “Our role is to make them look good in front of their customers. That’s the story we’ll continue to tell, and we’ll keep backing it up with real-world performance.”

Marketing the Strength of a Global Engineering Network

One of FNG’s strongest differentiators is its network of global engineers worldwide, supported by vendor-agnostic certifications across Ekahau, HPE, Dell, Brocade, Juniper, Cisco, Lenovo, and more. All Ekahau wireless survey reporting is handled by a UK-based ECSE accredited team, ensuring consistency and quality across more than 150 countries.

Under Rob’s leadership, FNG’s marketing will place even greater emphasis on this engineering strength—demonstrating not only where FNG can deliver, but how it delivers: with consistent standards, rapid response times, and a deep understanding of local conditions.

“Whether it’s a wireless survey in Europe, a cellular survey in LATAM, or a hardware maintenance engagement in APAC, our partners want one thing: confidence,” Rob said. “Our job in marketing is to turn that operational excellence into a clear, compelling promise that resonates globally.”

 

About the author:

Rob White

Rob White is the Chief Marketing Officer at Fortitude Nicsa Global, where he spearheads the company’s global marketing and brand strategy. With a keen eye for innovation and growth, Rob has been instrumental in scaling FNG’s reach — driving both inbound and outbound business across more than 150 countries.